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USP: Authenticity

After taking some time to re-examine my life and work priorities, I have been examining my CV and thinking about personal branding. I really enjoyed this short article by Corey Kohn about the value of being authentic. Starting a job or business? This might interest you too: "Our uniqueness, our individuality, our foibles, our peculiarities, our orthodoxy or lack thereof, and our honesty can be our greatest offerings. As such, they deserve our heartfelt allegiance and worthwhile investment. These qualities – the qualities that reflect who we “really are” – allow us to attract our greatest allies, our most valuable clients and customers, and our most loyal colleagues." and "When we embody 'who we really are,' we forge the strongest relationships, solve the hardest problems, and have the most fun."

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