Good stories are more powerful than information and data alone. A good story appeals to the listener's imagination, creates a connection with the storyteller and the characters in the story. Good stories are capable not only of transferring knowledge but also of changing behaviours.
Do you want to become a good storyteller? Neuro-science has some important insights that might help. A good story causes our brain to emit powerful hormones, such as dopamine and endorphins that affect our thoughts and actions. Just like when we fall in love.
David JP Phillips shares key neurological findings on storytelling in this engaging TedEx video. He advises: Pick the story that is likely to release the hormone you wish in your audience, in order to get the behavior that you want.